Taji Granola: Brand Packaging Design
Taji Granola is a granola brand that is focused on using only the highest quality ingredients to create delicious, healthy snacks. The brand approached zeti creative for a comprehensive brand design solution, including brand identity, color palette, typography, patterns, and brand packaging design for their stand-up pouches.
Challenge:
The granola market is highly competitive, and Taji Granola needed to establish a strong visual identity to help them stand out in a crowded field. As a new brand, they did not have a previous visual identity to build upon, and needed to create a fresh, modern look that effectively communicated their values and commitment to using only the best ingredients.
Scope of work:
Logo suite (primary and secondary logo’s)
Typography
Color palette
Brand pattern
Brand packaging design
Collateral design
Communication template
Social media templates
Solution:
We worked closely with the team at Taji Granola to create a new brand identity from scratch. Our team conducted extensive research on current design trends and consumer preferences to create a look and feel that was both modern and sophisticated.
The logo is a word mark, featuring the brand name in a clean, modern typography. The brand's color palette was carefully chosen to help the brand stand out on shelves. The design also includes patterns inspired by the ingredients, which help to reinforce the brand's commitment to using only high-quality, natural ingredients.
In addition to the stand-up pouches, we also designed a range of collateral materials for Taji Granola, including kraft bags and stickers. The kraft bags were chosen not only for their visual appeal but also for their sustainability, as they are made from recyclable materials and align with Taji Granola's commitment to using natural and environmentally friendly ingredients. The stickers are designed to be eye-catching and memorable, featuring the brand's logo and key messaging, and can be used to promote the brand in a range of different contexts.
brand package design behind the scenes
This case study demonstrates our expertise in creating comprehensive brand design solutions for new brands. Our team worked closely with Taji Granola to understand their goals and create a visual identity that aligns with their vision and values. The use of bold colors in the packaging design, along with the comprehensive range of collateral materials, has the potential to help Taji Granola make a strong impact in the competitive granola market and establish a distinct brand presence.