Company Profile Design

Written by Terry Mwangi

When starting your business, it takes a lot of time and effort trying to get it off the ground. Your belief behind your business idea pushes you to create a company that has the potential to become bigger and better. However, the company is not able to take the strides to get there without a company profile. You must be wondering what a company profile has to do with your business and in this article we delve into Company Profile Design.

A company profile is a statement that describes essential elements of a business, this includes but is not limited to general information about the company, products and or services offered, the leadership team and contact information. Basically, a company profile shows the company’s mission and objectives. Now, you might be thinking that this just sounds like a brochure or a leaflet that contains all this information. However, a brochure is for the general audience, distributed in places that holds majority of your targeted audiences.

A company profile is a written introduction to your audience to tell your company’s story. Usually, in small businesses, the company profile is written by the company owner, however in large companies, it is put together by the marketing or communications department. A company profile can vary from business to business, so it depends on what you would like to communicate. 

Once you have identified the purpose of the profile, go on to incorporate contact information as well as the vision and mission statement. If you would like, you could add the company’s history whether as a timeline or a paragraph as well as awards and recognition. This gives your profile a little more information and feels well thought out. Go on to describe the products/service, demographics and testimonials.

Now, your company profile doesn’t have to follow this particular order but it is advised to have the above mentioned in detail in order to give your company a little more credibility in the eye of your target audience. With all this information gathered, you need to put it in a format that is unique and well representing. This is where a professional copywriter, designer and proofreader come in. 

By structuring your company profile, a seasoned designer, proofreader and copywriter are able to guide you as well as showcase their understanding of the research done into your business.

Visualising content can vary with what you are trying to communicate so ensure that the designer you have picked is able to accomplish this task. Now, you have a complete digital copy that is ready to be shared or viewed by your audience. However, you may want to have a printed version to distribute as well. This might sound redundant, why print when the online version is easier to work with. However, here are a few reasons as to why it is needed; 

• Offer the document to interested prospects at trade shows, expos or events. 

• Include in a welcome pack for new clients. It becomes a tangible representation of your business for people to take away for future reference. 

• As a sales tool or talking point to support personal meetings and interactions. 

• Encourage your brand advocates to share with family, friends or colleagues. 

• As a talking point for existing customers who may not know about all of your product ranges.

You do not have to be a pro at creating a Company Profile and it is quite okay to start from scratch, however, take your time to do your research and approach a designer early in order to work together. A company profile can be daunting, especially one that is beautifully designed, and is a true representation of your company.

As you work towards fulfilling your goal, we are available and our team will walk with you every step of the way.