Package design in a nutshell

Written by Terry Mwangi | Designs by Louis Gathara

We take a deep dive into the Package Design world and what this means for you and your business.

Imagine you are about to receive a package you ordered for after looking for the product online. You have picked the perfect colour and design and you are ready to receive your package. When you receive your package you are taken in by the beautiful packaging that it has come in. You are of course interested in the product inside but you can’t help but snap a picture to share online with your followers because of the exquisite package. Package Design is one of the most important things to consider when putting together your business product.

Packaging Design is the process of designing product packaging to securely contain, identify and deliver the product. Basically, it creates and enhances the product of a business. Whether it is the box your new phone comes in or a beautifully crafted can of paint, every product or service comes in a neat package that is both alluring and enticing. Now, anybody can design a package but it takes a professional to truly understand what your business entails and how to best bring it forward.

Together with your professional designer, you need to decide what you would like your package design to look like. Where will your logo be placed? Does the design represent the product/service accurately? Does the package require instructions? What sort of material will the design be printed on? All of these things come together to give you the best representation of your product and service in order for you to go ahead and share with your employees and clients. Here is another good example that best portrays package design.

Mjomba Bespoke Paint and Plasters is a brand run by Allan Mjomba an accomplished and well known surface/decorative artist in East Africa and was one of the first and few people who introduced Textured Paint to the market.

Textured paint can be used for many different things for your walls. You can create faux finishes, hide imperfections and create a rustic look without breaking bank. It comes in different forms and is wildly popular for those who would like a unique interior finish. Now, paint is probably not that interesting to look at and that is why Mjomba opted for a distinctive look and feel.

Interior design has gotten very popular over the recent years as people opt for spaces that stand out and can gain popularity online. For every paint, there is an exclusive colour palette, name and pattern. With names such as Black Glass, Cherry Wood and Pickled Paper, you are ensured a beautiful textured wall as well as an Instagram-able package design that puts your space above the others. With all the competing brands, Mjomba went ahead to showcase his understanding of the target audience who enjoy a beautiful interior that comes with an amazing exterior.

He wanted to stand out in every way and sometimes, it is not about blending in like everyone else, it is also about going against the grain and making a name for yourself. However, remember that your vision of the design has to be relevant to your business.

Packaging design helps your brand stand out especially with your clients as it will ensure it reaches others. Once they have received your product, they will want to share this amazing package with their friends online who will then become prospective clients. Drawing them in with your packaging keeps the clients excited and everyone wants to own/receive a well-crafted package from you. Of course it would help your business when other brands want to collaborate with you to be associated with your brand and its popular packaging.

Package design is not the beginning and end of your branding but it certainly helps your business stand out and keep your clients interested in what you have to offer. It can be exciting to create this side of your business but remember, working with a professional designer who has had some experience on the same can help you accomplish your goal quickly and easily. Remember your brand guidelines, brand mission and keep an open mind.