Jasiri Network (UK) Rebrand
Jasiri Network is a vibrant community of professionals committed to fostering leadership, innovation, and collaboration across various industries. As a rapidly growing network, Jasiri recognized the need to evolve its brand identity to better reflect its values and aspirations. Our mission was to craft a cohesive and modern brand identity that would resonate with their diverse audience and support their continued growth.
Branded Event Flag Banners for Jasiri Network Summit Events
Challenge
Jasiri Network experienced rapid growth in its first year, but a fragmented brand image hindered its ability to attract and engage a broader audience. To unify its visual identity and support continued expansion into new spaces, a strategic rebrand was necessary to strengthen Jasiri’s competitive position and ensure cohesive brand presence across all platforms.
Solution
We began by conducting an in-depth analysis of Jasiri Network’s current brand, audience, and market positioning. This research laid the foundation for our rebrand strategy, which focused on creating a visual identity that was bold, dynamic, and versatile.
Scope of work:
a. Visual Identity
Logo suite (primary and secondary logos)
Typography
Color palette
Brand pattern
b. Collateral
Social media templates
Event collateral
c. Brand Manual
Brand Mark rationale
Deliverables
Logo:
Our goal was to design a logo that embodies the stories of bravery, determination, courage, and success that resonate with Jasiri Network's audience, primarily from the African diaspora. Inspired by the name "Jasiri," meaning "Bold" or "Brave" in Swahili, we incorporated elements of the Maasai warrior shield, spear, and Maasai beaded jewelry—timeless symbols of courage and valor—into the brand mark. This new logo aims to capture the indomitable spirit of entrepreneurs and intrapreneurs from the African diaspora.
Color Palette:
A fresh, vibrant color palette was developed to convey energy, growth, and professionalism. The colors were carefully chosen to ensure they work well both in print and digital formats.
Typography:
We selected a typeface that balances modernity with readability, ensuring that all communication is clear and impactful.
Brand Pattern:
We developed a unique brand pattern derived from the brand mark's motif to infuse a distinct visual element into Jasiri’s communications, thereby enhancing brand recognition.
New visual identity
Collateral design
Social Media Templates:
We designed a set of customizable templates for social media posts, ensuring that Jasiri’s online presence remains consistent and visually engaging.
Event Banner Templates:
To support Jasiri’s numerous events, we created banner templates that are adaptable for different themes and purposes, maintaining brand consistency across all events.
Event Poster Templates:
We also provided a suite of poster templates that can be used for promoting various events, ensuring that all promotional materials are on-brand.
Jasiri Network - Instagram reel template
Jasiri Network social media templates
Outcome
The new brand identity for Jasiri Network has been met with enthusiastic approval from both the internal team and the network’s members/community. The updated visual identity system not only aligns with Jasiri’s mission but also enhances its ability to communicate effectively across multiple platforms.
Jasiri Network hanging event banner
Client Testimonial
I had a great experience working with the Zeti team, they took their time in understanding the brand as a whole from our current state to where we wanted to take the brand as it grows. Great communication, timely delivery of work and overall great experience having felt included in the whole branding experience. - Nancy Masila, Founder - Jasiri Network (UK)
Watch the webinar below to see Jasiri Network's rebranding journey with Zeti Creative.
A special look at the rebranding of Jasiri Network (UK) featuring Nancy Masila, founder, and Gathara Louis, brand designer at Zeti Creative.
Conclusion
The rebrand of Jasiri Network demonstrates the power of a well-executed visual identity in driving brand growth and engagement. By creating a cohesive and dynamic brand system, we’ve helped Jasiri Network to position as a professional network, equipped to inspire and connect professionals across the globe.