Jasiri Network unites African Diaspora professionals, entrepreneurs, and investors.
To support its growth and diverse community, the brand needed a modern, cohesive identity that drives connection and impact.
Brand identity
Guidelines
Event collateral
Social media templates
Newsletters
Summit Website
In its first year, Jasiri Network grew quickly, but a fragmented brand limited its reach. A strategic rebrand was needed to unify its identity, support expansion, and ensure a cohesive presence across all platforms.
We started with an in-depth analysis of Jasiri Network’s brand, audience, and market, forming the foundation for a bold, dynamic, and versatile visual identity.
The Jasiri logo embodies bravery, determination, and success, resonating with African Diaspora professionals. Inspired by the Swahili meaning of “Jasiri” (Bold/Brave), it incorporates elements of the Maasai warrior shield, spear, and beaded jewelry to capture the spirit of entrepreneurs and intrapreneurs.
A vibrant palette, modern typeface, and logo-inspired pattern gave Jasiri Network a bold, consistent, and professional visual identity.
We developed adaptable templates for social media, event banners, and posters, ensuring all Jasiri communications remain consistent, engaging, and on-brand.
The Jasiri Network rebrand has been well received, with a cohesive, dynamic identity that strengthens communication and positions the network to inspire and connect African Diaspora professionals worldwide.
I had a great experience working with the Zeti team, they took their time in understanding the brand as a whole from our current state to where we wanted to take the brand as it grows. Great communication, timely delivery of work and overall great experience having felt included in the whole branding experience.
