Ushuru Masterclass is a boutique tax, bookkeeping, and advisory firm serving small and medium-sized enterprises across Kenya. With a strong track record of handling individual and corporate tax filings, the firm approached us to strengthen its brand presence and differentiation in an increasingly competitive market.
Brand Identity
Logo suite
Color Palette
Brand Pattern
Typography
Brand Manual
Marketing Collateral
Business Cards
Company Profile
Digital & Social Media Assets
Prior to the engagement, Ushuru Masterclass operated without a cohesive brand identity — its visual presence was limited to a single logo with no supporting design system. As customer expectations around professionalism and digital credibility evolved, the firm needed a more strategic and consistent identity that would help it stand out and build trust with potential clients.
We partnered with Ushuru Masterclass to design a complete and flexible brand system that would support its business goals and communicate its value clearly across all touchpoints. The rebrand included:
A comprehensive logo suite with primary and secondary marks
Defined typography and color systems tailored to the brand’s personality
Brand patterns and visual elements for recognition and consistency
Branded marketing collateral including business cards, letterheads, envelopes, and event posters
Social media templates to ensure cohesive digital engagement
Office environment branding to reinforce identity internally and externally
A detailed brand manual to govern consistent usage
Out-of-home advertising materials to strengthen visibility in high foot-traffic zones
By establishing a unified visual language and strategic brand toolkit, Ushuru Masterclass now presents a more professional, credible, and memorable identity. The new brand assets enable the firm to communicate its services clearly, engage more effectively with clients, and compete confidently in the SME advisory space.
